I was sorry to hear Nickie at Typecast’s news last week that Keith Chegwin blocked her on Twitter, and I have subsequently begun a study of celebrity tweeting to see just how interesting I am to the wider, non-blogging world. Think of it as a kind of experiment. The challenge I have set myself is to gain me a celebrity follower!
I should just make one thing clear. Gary Barlow did not actually follow me on Twitter. But I did follow him last night, and so did 210,809 other people, which got me thinking about digital marketing. Within 2 minutes of making his first tweet live on the Xtra Factor, he had 2,400 followers. After 4 minutes that number doubled, and since I have been composing this post, another 83,796 have signed up.
Is this the fastest Twitter growth ever? And does it really matter, given that X Factor’s newest idol isn’t actually tweeting anything much? Mummy’s friends (and by this I mean the ‘normal’ ones, who don’t blog or tweet) are scathing about Twitter. ‘Who wants to know what you are having for tea, or that your dog just peed indoors?’ they whine. Surely unless you have a consumer product to sell, Twitter is just a waste of time? Isn’t it?
Mummy once met a lady who claimed that Twitter was her social life. Sad woman, she thought, get yourself a real one. Then she got Twitter. She realised that this lady, a single parent of young children, at the mercy of babysitters and cash-flow, got an incredible break each evening out of Twitter. Her Twitter friends have supported her when she needed a shoulder, advice, or just some time-out and laughs with like-minded adults.
For the Twitter-phobes amongst you, listen to this: even ‘normal’ people can have fun with Twitter. Actually Daddy, not a big tweeter, claims to enjoy his favourite TV programmes more if he simultaneously reads the # tweets on the show. Many is the evening M&D have sat together immersed in their iPhones, with some dubious TV on. And far from being isolated in their own little cyberbubbles, they actually chat more, citing the funniest tweets and meandering down various conversational alleys.
So what do you think? Waste of time, or integral part of a good evening in? Useless drivel, or a wonderful chance to connect? Your challenge for this week: try watching Strictly with #scd or X Factor with #xfactor and see if you don’t enjoy it more. You may be surprised.
So anyway, back to that digital marketing experiment: I wonder how many hits I will get on a blog post claiming that Gary Barlow followed me on Twitter 😉
As of last night I now have me my very first celebrity follower and he is now my favourite for the Strictly Come Dancing trophy! Thank you Russell Grant, and welcome to Actually Mummy! Vote Russell and Flavia!
* This statement is completely untrue. Gary Barlow did not follow me on Twitter, but I wish he would!